Lil Nas X's Tenacious Self-Expression Is Embraced in YSL Beauty's Newest Ad

FOR PRIDE MONTH, LIL NAS X AND YSL ARE BACK TO DEBUT TWO INSTALLATIONS OF THE BRAND'S NEWEST CAMPAIGN FEATURING THE GLOBAL POPSTAR

The representation we encounter in pop culture, particularly in beauty advertisements, plays a role in influencing the next generation's ideals regarding conventional beauty standards. Because of this, when Lil Nas X teamed up with YSL Beauty in August 2022 to become the first male rapper in history to front a makeup campaign, we knew we were in for something special.

The representation is bold, Black, and even more significant because it focuses on a new standard of beauty.

Lil Nas X and YSL are back for Pride month to launch two installments of the brand's newest campaign starring the international popstar to mark the two years they have been working together. We get to experience Lil Nas X's various eras, starting with The Icon and The Edge, and more releases will be made available throughout the year, all of which are inspired by his constantly changing persona. To create game-changing looks, each chapter will combine the newest and most recognizable products from YSL Beauty.

“YSL Beauty and I are working together to try and help everyone feel like the best versions of themselves,” “We want to show everyone that they can experiment with their looks, be bold and have fun with makeup no matter who they are or how they’re feeling.” (Essence.com)

The must-have makeup items Rouge Volupté Shine Lipstick Balm, Candy Glaze Lip Gloss Stick, and NU Halo Tint Highlighter in Bronze are all part of YSL Beauty's The Icon line of products, which offers a glowy appearance. With YSL's NU Halo Tint Highlighter, Touche Éclat, and Lash Clash, The Edge presents a more assertive beat that reflects his free-spirited nature.

We all adore the generational superstar and iconoclast because of his confidence, which is one of the reasons for a society that has long been fixated on and subjected to Black people to Western standards of beauty.His words of wisdom for those who find it difficult to accept themselves as they are? Try your best to treat yourself with the same level of love whether you're feeling good or not. Lil Nas X acknowledges that he didn't suddenly develop his confidence.It undoubtedly took him some time to develop his confidence to the level it is at this point, he admits.