Pop star turned Creative Director of Louis Vuitton's menswear division, Pharrell Williams, unveiled his debut collection in the City of Lights.
With perhaps the most eagerly anticipated show in a very, very long time, Paris Men's Fashion Week is back.
Even though it has only just begun, it already feels like a genuine return to the days and nights before Covid took over. To start things off, Pharrell Williams, the recently appointed head of menswear at Louis Vuitton, made a big entrance.
This is Williams' first ever runway show since being appointed the fashion house's Creative Director.
After working with Pharrell in 2004 and 2008, Pietro Beccari, CEO of the French fashion house, expressed his happiness to see the pop sensation return home at the time of the appointment. “I am happy to see Pharrell return home, after our collaborations in 2004 and 2008. His creative vision beyond fashion will undoubtedly lead Louis Vuitton to a very exciting new chapter”.
Williams, best known for songs like "Happy" and "Get Lucky," has also worked with Chanel and owns several fashion labels, including Billionaire Boys Club and Icecream.
The singer and Pietro Beccari, whomassumed the role of CEO in January, are both likely to have been nervous as they prepared for their debut show--arguably the highlight of this edition of Fashion Week.
The fashion house decided on the famous Pont Neuf because of its breathtaking views of the Seine and the Ile de la Cité.
Most fashion critics have praised his debut, which included a wide variety of contrasting outfits and something for everyone. Designs ranged from boxy, neutral-colored jackets with tailored shorts to baggier, more casual attire. Along with military-style chains, pearls were a recurring motif in the collection, which also featured several variations of the brand's iconic print.
His predecessor Abloh, who had debuted pixelated-appearing Damier prints in 2018, was honored by the print's reimagining. Additionally, Williams developed it by applying the technique to clothing and bags with themes like camouflage, yellow patterns, and distressed three-dimensional designs.
He also made a big deal out of bags, showing everything from small crossbody numbers to vast trunks; Williams has previously spoken of his desire to make his “presence known” in bags.
The entire line was a rejection of the current trend for so-called quiet luxury, which has seen the super-wealthy shun logos and obviously expensive clothing in favor of understated but still incredibly expensive outfits.
Despite Williams' influence over the week, which runs until June 25, there are 42 fashion shows, 38 presentations, and a collective show by Institut Français de la Mode alumni among the event's crowded agenda.
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